The Meghshala App
Client
The Meghshala App
Year
2018
Scope of Work
User Research | Inclusive Design
Location
Meghshala
Contextualizing interface for teachers who are first-time smartphone users
Concept
Money Reimagined
Client
Money Reimagined
Year
2023
Scope of Work
Interaction Design | Experience Design
Client
Money Reimagined
Experience Design for a workshop to envision the Future of Cash by the IDEO Last Mile Money team in collaboration with the Gates Foundation.
Context
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Context
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Solution
Redesigning the existing mobile app to align with existing teaching practices in low-income government schools
In order to meet this aim, through the insights gained from in-depth field research, I redesigned their existing mobile application to align with existing teaching practices in low-income schools and revamped the user interface to contextualize it for the target demographic—first time smartphone users.
Intended Outputs
Cross-market insights, a collaborative vision for the future of cash, and experiments and actions for your org
Principles – What it is & isn’t
Cross-market insights, a collaborative vision for the future of cash, and experiments and actions for your org
An affinity group, not an auditorium
We want to bring together a group of decision makers who want to actively shape a point of view on a common future
A moment of creation, not a roundtable
We want to roll up our sleeves and design the future we want to live in, and work backwards to what we need to design today.
Think exponential, not incremental
We want to articulate preferred future that creates exponential change from today, not incremental.
Process
RESEARCH
I looked into understanding the organization’s mission, content creation process and their technology solution deployment
By interacting with the founders, team members and on-site implementation partners at the Meghshala headquarters.
I also joined forces with researchers to learn from the users themselves
A team from Meghshala led by their in-house researcher had already started conducting interviews a few weeks before we joined forces with the team.
FIELD OBSERVATIONS
Some of the classroom dynamics that I noticed on-field
[IMAGES]
FINDINGS
Some of the classroom dynamics that I noticed on-field
[Only add top Insights – 14 is too much]
EVALUATION — USER JOURNEY MAP
How I evaluated implicit user behaviors, empathized, and identified opportunities to ease the above frustrations
IDEATION & SKETCHING
What I did differently
On analyzing insights from on-field observations, I created low-fidelity prototypes to rethink how information was structured within the old app in a manner that aligns better with existing teaching practices.
INFORMATION ARCHITECTURE
This led me to rework the information architecture of the app
[I feel better to show screen before after than information architecture diagram]
WIREFRAMING
Based on the new information architecture, I developed mid-fidelity wireframes and defined the user flow
[IMAGES]
Process Execution
Inspiration & Expert Interviews
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Event Agenda Review
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Event Experience Design
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Event Experience Design
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Design Artifacts
Shared concerns and aspirations for the work, process, and experience. Align on our goals —what this project is about and what it is not about?
Impact
How the redesign benefitted Meghshala and their end users
What did this help IDEO Last Mile Money achieve.
Outcome
Reflections
Designing for end users whose tech literacy and lived experiences were starkly different from mine was an eye-opener and I learned
- The importance of contextual immersion.Considering how the target user group was largely first time smartphone users, getting immersed in the context to understand their ways of operating automatically helped design a product that was more in alignment with their needs. For instance, a lot of the issues with icons and nomenclature being unfamiliar would have never come to light if we hadn’t conducted observations to understand their existing teaching practices.
- How to embrace ambiguity.I learnt that it’s okay not to have a ready made solution when tackling a problem. This taught me how to let end-users drive the design for more tailor made experiences. Trying to digitally mimic their existing practices can help new to technology users better understand the benefits of technology and in turn make a smoother transition.
- The importance of working hand-in-hand with developers.While it is extremely essential to let all ideas flow during the ideation phase, while zeroing down on ideas and going about their execution, it is critical to include developers in the process. This helps to keep the feasibility of the solution in check and hence help ship more functional products.
- Learning from mistakes. The essence of prototyping.It is rarely possible to get a design right on the first go and that’s okay. That’s precisely why externalizing our ideas early by building prototypes is important. This can help save tonnes of resources by helping us identify what is not working well at an early stage itself.
