01

The importance of contextual immersion.

Considering how the target user group was largely first time smartphone users, getting immersed in the context to understand their ways of operating automatically helped design a product that was more in alignment with their needs. For instance, a lot of the issues with icons and nomenclature being unfamiliar would have never come to light if we hadn’t conducted observations to understand their existing teaching practices.

02

The importance of working hand-in-hand with developers.

While it is extremely essential to let all ideas flow during the ideation phase, while zeroing down on ideas and going about their execution, it is critical to include developers in the process. This helps to keep the feasibility of the solution in check and hence help ship more functional products.